Liberty at Target? Really? OK Target, you’ve finally got my attention.
I’m not a huge Target fan. It’s too big, too overwhelming and I just feel completely lost when I’m there. Plus, I end up buying a whole lot of cheap stuff that I don’t need. It’s that ‘Holiday’ area that always gets me. At the moment it’s Easter, last week it was Valentine’s Day. I just can’t get by that section without the odd thing or too.
Target was somewhere I popped into now and then when I needed a birthday present for a child’s party. Then they introduced a Boots section. As I blogged at the time, I was so happy. And that’s made me go in more often. My bathroom is now full of Boots products, thanks to Target. It’s a small thing but it’s a bit of home, which I love.
Last night, in between watching America dominate the Olympics, an advert for Liberty of London came on. It was all lovely swirly florals, very Liberty, their classic prints whizzing across the screen. It caught my eye immediately. I love Liberty but have never seen it here in the States. I was curious as to where this was going to lead.
Liberty at Target! No way! Apparently, coming on 14th March, Liberty clothes, home accessories and garden items will be available. I’m assuming at fantastic Target prices too. I’m so there!
If you’re American and haven’t heard of Liberty of London, take a look at their site. It’s just the most beautiful shop ever. Not only are their products amazing, their flagship store in London is just wonderful. It’s a Grade II listed (ie very old and precious) Tudor building constructed from the timbers of two ships, it’s somewhere all visitors to London should pay a visit to. Forget Harrods, go to Liberty instead. By the way, I had no idea it was constructed from two ships but just did a quick search on wikipedia and found that out, fascinating!
I don’t know who the wheeler dealer person is at Target who is making these wonderful US/UK collaborations but keep it up. I love it! And will become a dedicated Target shopper because of it. I will come into your massive store and get lost in your many aisles instead of giving up after aisle three, heading to the Boots section and then leaving, which is my usual behaviour.
And one hint to that person, could you have a chat to Waitrose? If you introduce a Waitrose section to Target, I will come everyday. I promise, without fail. I will do all my food shopping at your store.
Waitrose at Target. Wouldn’t that be wonderful?
Or Marks and Spencer even.
This is not just Target; this is M&S Target.
(That’s a very British reference at the end, my apologies to my American readers!)
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